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You’re assuming these businesses will want to pay Miami players.

He’s not starring in a sitcom. More likely is he stars in a car dealership commercial and everyone who sees it wonders who the **** he is. We do have the positive that if the car dealership owner is a big fan, he can be hooked up. The negative is that they can do that everywhere.

Not sure that’s the case. How many people in Miami would recognize Deriq King walking down the street? His likeness doesn’t mean anything to most people within the city whereas the majority of a college town probably recognizes a 2nd string LBer walking down the street.