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See... there ya go. Also shows my knowledge of golf. The apparel does well though, right? I remember back in the day they launched their ACG ("All Conditions Gear") line going after the active outdoor market. Don't think that went anywhere. They also briefly owned then sold Cole Haan, my...

While this is astute and true, big apparel is also about scale and logistics. Shoes, in particular, are notoriously difficult to get into. UA f'd up because they got too big for their britches. I was on their site the other day and it looks like they're trying to be everything to everyone...