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100% it is, and agreed. These towns economies are quite literally built on and reliant upon those few weeks floating their entire year. Which also plays into the whole discussion of players getting spokesperson dollars in college towns vs Miami from the other threads. I went to Tulane for...

Not to mention, how much money do the 1,000s of small restaurants, bars, stores, etc. in Auburn, AL or countless other college towns bring in just during those football weekends?