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I think the SEC will kick UF out if UF follows Florida law. ACC can benefit if they get out in front. Miami could be a big winner but the ACC will probably try to squash it. The wildcard would be a school like UCF. Orlando is a massive market and UCF is never going to be allowed into the...

Lol you must have a lot of time on your hands to invent arguments that don't exist. Women have plenty of unique advertising opportunities unless you think a Male player will steal their tampon commercials.

No one is getting paid by the schools. Read the law.

Fun fact: up to 2015, women's sports were more profitable for Clemson than men's sports. Actual net profit (not revenue)

Its also the reason why pro basketball players gravitate to the largest media markets (NY, LA, Chicago) even though the max contract amount is the same for all teams. They want the endorsement opportunities. Miami is the 16th largest media market. If you add the West Palm and Miami media...

Law just says players can't be punished for profiting from own likeness. 100% the right decision.