Courtesy of Miami Athletics:
Building on the success of the Canes for South Florida Program, the University of Miami announced the launch of its All In Campaign, a season-long initiative designed to make attending Miami basketball games at the Watsco Center more affordable and accessible for the South Florida community.
The All In Campaign introduces community-friendly pricing for every gamethroughout the 2026-27 season, highlighted by select $10 game tickets, value concessions, pregame happy hour specials and exclusive merchandise savings.
“We are committed to creating opportunities for more South Florida families to experience the excitement and tradition of Hurricanes basketball,” said Jesse Marks, Chief Revenue Officer for Miami Athletics. “The All In Campaign builds on the momentum of our Canes for South Florida Community Program by making games more accessible through affordable tickets, concessions and fan experiences. We want to welcome more fans into the Watsco Center and strengthen our connection with the South Florida community.”
As part of the initiative, fans attending men's games will have access to select $10 tickets for every game throughout the season.
Fans attending contests Monday through Friday can also take advantage of a one-hour pregame happy hour featuring $6 beer and seltzers.
In addition, the Watsco Center will offer five concession selections value priced under $5, including hot dogs ($4), nachos ($3.99), popcorn ($3.99), jumbo pretzels ($3.99) and soda or bottled water ($4.50).
For select games throughout the season, special family-friendly activations will be featured on the concourse or on the court and fans will have the opportunity to take postgame photos with Sebastian the Ibis.
Fans can also enjoy a 15 percent discount on merchandise at the Hurricanes Team Store located at the Thesis Hotel complex by presenting their game ticket.
The All In Campaign builds on the success of Miami Athletics' Canes for South Florida program presented by Amazon, furthering the department's commitment to creating accessible opportunities for South Florida residents to support the Miami Hurricanes.
Building on the success of the Canes for South Florida Program, the University of Miami announced the launch of its All In Campaign, a season-long initiative designed to make attending Miami basketball games at the Watsco Center more affordable and accessible for the South Florida community.
The All In Campaign introduces community-friendly pricing for every gamethroughout the 2026-27 season, highlighted by select $10 game tickets, value concessions, pregame happy hour specials and exclusive merchandise savings.
“We are committed to creating opportunities for more South Florida families to experience the excitement and tradition of Hurricanes basketball,” said Jesse Marks, Chief Revenue Officer for Miami Athletics. “The All In Campaign builds on the momentum of our Canes for South Florida Community Program by making games more accessible through affordable tickets, concessions and fan experiences. We want to welcome more fans into the Watsco Center and strengthen our connection with the South Florida community.”
As part of the initiative, fans attending men's games will have access to select $10 tickets for every game throughout the season.
Fans attending contests Monday through Friday can also take advantage of a one-hour pregame happy hour featuring $6 beer and seltzers.
In addition, the Watsco Center will offer five concession selections value priced under $5, including hot dogs ($4), nachos ($3.99), popcorn ($3.99), jumbo pretzels ($3.99) and soda or bottled water ($4.50).
For select games throughout the season, special family-friendly activations will be featured on the concourse or on the court and fans will have the opportunity to take postgame photos with Sebastian the Ibis.
Fans can also enjoy a 15 percent discount on merchandise at the Hurricanes Team Store located at the Thesis Hotel complex by presenting their game ticket.
The All In Campaign builds on the success of Miami Athletics' Canes for South Florida program presented by Amazon, furthering the department's commitment to creating accessible opportunities for South Florida residents to support the Miami Hurricanes.
