Yes, and that's kinda my point. You have to be committed to putting out some basics at a reasonable cost, and then people are willing to play along.
I'm in Section 119 in Hard Rock, there is a club underneath. The cheeseburger/fries combo was SIXTEEN DOLLARS and it was terrible. The burger was like a hockey puck. It was one of the things I specifically mentioned to UM when I did my "post-game survey".
I would have paid $16 for food five years ago when we had the carving station and much better food down there. But the **** that they serve now is simply not worth it, nor is it worth it anywhere else.
For the Bethune-Cookman game last year, I sat with
@SpikeUM and we got some concessions around halftime. You can ask him, I left half of my food sitting because it was so awful.
Deliver the basics at a reasonable price, and a lot of people will then splurge on some of the more expensive offerings.
Hard Rock could do it if Stephen Ross wasn't trying to squeeze every penny out of that place, to the neglect of the quality of the overall experience.